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| Q&A: Michael Brooke - Publisher, Concrete Wave Magazine (7141 Posts)
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Cover
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On 11/27/2007 isabelle
wrote in from
United States
(209.66.nnn.nnn)
not only is this latest issue awesome in content, but the cover is the best to date.
mitchell is one of the most honable skateboarding role models ever.....ripping all terrains, wearing protective gear, helping others, smiling and showing how raw talent and training bring huge positives to our sport.
HE ROCKS and the color/artistry of the photograph is beyond fabulous!
keep it up. i always drool at the thought of reading my next issue and store the old, molested copies to re-read in my old age.......that'll be 90 in a wheel chair? if so, i'll still be smiling!
CHEERS!
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central coast of california
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On 11/26/2007 ccmfjonny
wrote in from
United States
(75.211.nnn.nnn)
Sounds great Michael,will send you photos and I will write something up for you,the 15th is our OutLaw event, I'll hook you up, thanks again , Jonny Miller
ccmfjonnymiller@yahoo
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send us some photos and 300 or so words...
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On 11/26/2007
Michael Brooke
wrote in from
Canada
(65.95.nnn.nnn)
Jonny....send it in, but do it by DEC 17...we go to press a few days later!
thanks
Michael
ps, if you have something for noteworthy, or something bigger, I am always interested
pps thanks Judi!
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Newest issue of CW
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On 11/24/2007 Judi Oyama
wrote in from
United States
(68.127.nnn.nnn)
Michael,
Great job again. Every issue is a pleasant surprise of fresh imagery and articles. Thanks for showing skateboarding in all forms! Keep up the good work.
Judi O
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central California needs more Coverage
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On 11/23/2007
CCMF the Thriller
wrote in from
United States
(70.212.nnn.nnn)
Dear Michael Brooke,this is jonny miller in central cal,we have a great skateboard program, lots of members of all ages, and all types of skateboarding,this year I closed down my sk8 shop in town and brought
it out to my ranch,we have built one really cool skate park on the ranch, with just about everthing a skater would need, our most infamous feature is the 12 foot tall concrete wall with tile at the top,across from the wall we built a shoot that is 15 foot high, Dec 15th we are hosting a sk8 board weekend of racing and tric contest at the park,would you be interested in some photos and a small artical for some issue of your mag,please let me know,thanks, jonny miller of central coast mothers favorite skate club,,,,
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Sims, etc.
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On 11/23/2007
MP / Speedo
wrote in from
United States
(71.49.nnn.nnn)
Good point, HC.
Back in the day (1978)....Sims...was like...the real deal....you could say....for high quality tranny riding boards.
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us
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On 11/23/2007
Michael Brooke
wrote in from
Canada
(67.70.nnn.nnn)
Thanks for your post PSK
It's obvious to me that what is working for most of the other skate magazines, continues to work well. And there's no refuting the large numbers that the TV networks are deriving from skateboard coverage.
My answer to all the hype and myopia is do CW. Some agree with what's inside, some are puzzled. The key thing for me is that niche skateboarding can no longer be ignored. We've got our on fun cooking!
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independant lens?
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On 11/22/2007 PSR
wrote in from
United States
(75.68.nnn.nnn)
The Scariest thing in Micheal's last posts is this: Thrasher is 'the small guy' amoungst 'The Suits' that've moved in, camped out (in luxo condos, no doubt), and taken over the Media of our favorite boardsports. It's also the one that had Skateboarders directly involved, yet they still portrayed only their 'style' of skater, unless the event[s] was [were] newsworthy enough to provoke commentary. This isn't to say that boardsports aren't covered well by the media, only that the perspective lens Of that media is Narrow in Scope compared to the actually Activity Level or variety of 'style' that's actualy out there. Oh, and that the 'suits' bring into play not only a skewed veiw, but a skewed set of monetary values, to the portrayal of boardsports, which in turn (much like the current Stock Market!) puts overvalue on certain products or athaletes, while ignoring or minimizing others. It WARPS the Truth...
Not lies, per say, just twists in the perceptions of the public-at-large as they look thru this oversized but narrow-lensed scope that portrays boardsports in it's favored image.
I'm buying CW from now on...
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who owns what...
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On 11/22/2007
Michael Brooke
wrote in from
Canada
(67.70.nnn.nnn)
didn't have space...sorry
Skateboarder Florida - Owner Source Interlink
From Folio Mag
Major Magazine Distributor Acquires Primedia Enthusiast Magazines
Monday, May 14, 2007
by Tony Silber
Source Interlink Companies, one of the leading magazine distributors, announced today that it is acquiring Primedia Enthusiast Media (PEM) in a stock purchase for approximately $1.2 billion in cash.
So who is Source Interlink? Well, believe it or not, they are a magazine distributor and publisher...and oh yeah, they distribute candy...
Source Interlink Companies, Inc. , a media and marketing services company, is one of the largest publishers of magazines and online content for enthusiast audiences and is also a leading distributor of home entertainment products, including DVDs, music CDs, magazines, games, books, and related items. With annual "run-rate" revenue in excess of $2.5 billion, Source Interlink serves approximately 110,000 retail store locations throughout North America. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.
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who owns what...
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On 11/22/2007
Michael Brooke
wrote in from
Canada
(67.70.nnn.nnn)
Thought you might find this amusing...stolen from my blog...
Just who owns what where…
November 22nd, 2007
Concrete Wave is owned by me, Michael Brooke. I am based in Thornhill (2 minutes north of Toronto) Canada.
When you call 866-678-9283, you get me. There are no other owners.
I thought it might be interesting to showcase who else is involved in skate magazine publishing.
First the other North American independents:
Juice - Terri Craft - owner - California/North Carolina
Concussion - Davoud - he’s one of the owners…not sure who else - California
Automatic - Michael Migdol - California
Focus - Florida
For the Krew - Florida
Next up, the semi-independents
Concrete - Kevin Harris - British Columbia - note: this magazine is only available in Canada and was once called Concrete Powder(it used to cover snowboarding). Kevin is a former pro that built the Ultimate Skateboard Distribution empire.
Colors - while at one time this was fully independent, it is now partially owned by one of Canada’s other west coast distributors
Then comes the big indies UPDATED…
The Skateboard Mag - California - made up and owned by former members of Transworld skateboarding. The original investor was a magazine publisher. I believe they are now free and clear and 100% independent.
Next, the empires…
Thrasher/Slap - California. These are owned by High Speed Productions. As many of you know, Thrasher has a long history with Independent Trucks. Fausto Vitello, the founder of Thrasher (who passed away last year at 57) helped create the Independent truck and worked closely with NHS (Santa Cruz). Fausto and his gang also developed a number of brands that I am sure you know well: Venture Trucks, Lucky Bearings, Hubba Wheels, City Skateboards, Think Skateboards. These brands are part of Street Corner Distribution. Another company, Deluxe handles these well-known brands: Krooked, Real, Anti-Hero, Thunder Trucks and Spitfire Wheels.
It’s somewhat complicated to know exactly who owns what, but there are definitely connections between the magazines and the products. Amazing.
SBC CANADA - Toronto - SBC Media
This publishing empire was founded by Steve Jarrett. I am not how much he owns of it (perhaps the whole damn thing!) Whatever the case, the titles are THICK!
Toronto, Canada based SBC MEDIA GROUP (SBC Media Inc. and SBC Events Inc.) is one of the world’s leading action sports lifestyle media and content creators with 10 market leading magazine titles. SBC’s magazines and proprietary youth lifestyle events reach over 2 million youth and young adults annually.
SBC consumer magazine titles:
With over 25 years of action sports publishing heritage, SBC consumer magazine titles include: Snowboard Canada SBC Skateboard SBC Surf SBC Wakeboard SBC Skier SBC Kiteboard Windsport Snowboard Canada Women’s Annual SBC Ski & Snowboard Resort Guide. SBC magazines are distributed via paid national newsstand in Canada, and select U.S.A markets; paid subscription; specialty action sports retail shops; and targeted action sports lifestyle promotions and events.
SBC trade magazine titles include:
SBC Business - Canadian Snow/Skate/Wake/Surf.
SBC events include:
Wakestock Action Sports & Music Festival, the world’s largest wakeboarding event, part of the WWA World Series. Toronto, Canada.
SBC client services include:
In addition to magazine and events, SBC Media Group offer youth and action sports lifestyle custom publishing, consulting, research, digital content and creative design services to select clients.
SBC custom publishing projects include:
WB (Whistler Blackcomb) magazine.
Transworld Bonnier - Sweden
From Wikipedia, the free encyclopedia
The Bonnier Tower in StockholmBonnier (also the Bonnier Group) is a privately-held Swedish media group of 150 companies operating in 21 countries. It is controlled by the Bonnier family. The company was started in 1804 by Gerhard Bonnier in Copenhagen, Denmark when Bonnier published his first book. In January 2007, the Bonnier Magazine Group agreed to acquire 18 magazines that Time Inc. was divesting. The estimated price was US$ 225 million in cash and the assumption of about US$ 42 million in unfulfilled subscription liabilities (subscriptions already paid but not yet delivered.) The magazines in the package employed 550 people and included Popular Science, Field & Stream, Outdoor Life, Ski, Yachting, and Transworld Skateboarding, as well as 11 other titles that were part of Time Inc.’s Time4 Media Group. Also included were Parenting, and Babytalk, which were part of the Parenting Group. That price was believed to be a multiple of about 11 times cash flow for a group that had net income of around US$ 20 million and revenue of around $230 million. “We think we did a good deal, and we think Time did as well,” said Jonas Bonnier, head of Bonnier Magazine Group. Transworld's 2006 revenues: 24 million
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Mitch
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On 11/21/2007
Steve C.
wrote in from
United States
(72.55.nnn.nnn)
Mitchell is very derserving of the cover shot. Cool guy all around. Do you remember an issue of SW where there was like 7 shots of Mitch in it? It had like 5 ads and 2 shots in stories. But definately a great shot. Mitchell charges and it comes through in the shot for sure.
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Mitchell on the Cover!!!!!!
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On 11/21/2007 Pauliwog
wrote in from
United States
(65.122.nnn.nnn)
Heck Yeah!!!!! Long overdue!!!!- P
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Subscription
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On 11/21/2007
Eddy Texas Outlaws
wrote in from
United States
(70.115.nnn.nnn)
Mike answer the phone dude, trying to renew my subscription, not using my paypal. Will try again on Friday. Your Amigo Eddy Texas Outlaws/Pavel Flow
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nice
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On 11/21/2007 yorck
wrote in from
Germany
(84.151.nnn.nnn)
great cover shot !!!!
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thanks
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On 11/20/2007
Michael Brooke
wrote in from
Canada
(67.70.nnn.nnn)
thank you for your kind words on the cover...
it is startling to think that it's been 30 years or so since a slalom skater was on the cover of a North American skate magazine (tip of the hat to Slalom! skateboard mag!)
Dennis - absolutey need you to write a tribute about Barbara...we also need a photo. Dale called me today and we talked at length. Get this to me by Dec 1st
just email mbrooke@interlog.com
thanks
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Concrete Wave Holidays 2007 Issue
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On 11/20/2007
Markintosh
wrote in from
(99.226.nnn.nnn)
Bigger cover version.
Enjoy new issue.
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Racer X
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On 11/20/2007 Cat
wrote in from
United States
(67.117.nnn.nnn)
Classic style from head to toe!
Isn't that Pappasino in the background?
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Passing
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On 11/20/2007 dshufly
wrote in from
United States
(75.49.nnn.nnn)
Michael,
Barbara Logan of Logan Earthski skateboard company has passed.
She was known affectionately to all of us as "Mother Earthski".
Active in our sport in the 60s & 70s...she commanded the respect
from greats such as Tony Alva, Jay Adams, Torger Johnson,Bob Biniak
Laura Thronhill and others who all road for her team.
A tribute in your publication would be of great importance in showing
the rest of the skateboard community the impact she had on skateboarding.
Respectfully,
Denis Shufeldt
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cover shot
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On 11/20/2007 dshufly
wrote in from
United States
(75.49.nnn.nnn)
Agreed,
A great shot of a great skater, worthy of a poster I think.
Jason is the essence of skateboard racing in his approach and
his humble attitude towards others.
DShufly
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Racer X
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On 11/20/2007 Fred
wrote in from
France
(82.66.nnn.nnn)
I second Greg, killer shot, favorite cover up to now !!!
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Cover Shot
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On 11/19/2007
FADELL
wrote in from
United States
(69.246.nnn.nnn)
Just saw the new cover over on TailTap.com!
Killer.......!
Hats off to Mitch!!!!!!
Congrats!
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Real Cool Day ......today
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On 11/13/2007
Rene CANNONBALL Carrasco
wrote in from
United States
(71.129.nnn.nnn)
-----------------------------------
Had a real cool day today.....11/12/2007.
Richy and I were asked to talk to a big group of
"at risk kids" who were bussed in from Los Angeles
to the Newport Beach Sports Museum.
The Museum has a lot of rad sports memorabilia from
the Lakers, the Dodgers, the Los Angeles Kings, etc.
Maria took pictures and also brought a box of 'Concrete Wave'
Buyers Guides to be handed out to the children, to introduce kids
to various kinds of skateboards -she also brought lot's of
skateboard stickers provided by
SK8KINGS.COM & KHIRO SKATEBOARD PRODUCTS.
We screened an OFF THE RAILS TV video of
*Richy demonstrating & explaining 360 spinning -
*and the Channel 9 TV Sports Central segment of the
feature story on the Flying Carrasco Brothers.
All this on a 10 foot viewing screen was pretty cool.
The kids were quiet and patient when the video started -
and they LOUDLY CHEERED when they saw Richy doing all those
variations of SPINNING 360'S !
When the children saw the Carrasco Brothers slaloming -
in the 'Sports Central' video - you could hear
lot's of "ooooo's" & "ahhhhh's" from the young crowd !
Afterwards, we did a little History Lesson on Skateboarding -
( -I had my steel-wheeled 2x4 and Clay Wheel wood board
from the era when I started skateboarding -
-and Richy showed his modern 360 KING freestyle board and
also his High-Tech Slalom racing board. )
- we then we finished up with question & answer time.
We did give them an extra treat though !
Richy demonstrsated by doing some 360'S right there
( -on a basketball court nearby )
for all the children to see.
I know these children will never forget the great time
they had today - learning, and enjoying
World Class Skateboarding right in front of them !
.....-Rene Carrasco - FOREVER SKATEBOARDING.
-It was real trippy going home today...'deja vu' maybe....
it felt just like THE OLD DAYS - 30 YEARS AGO - - -
when Richy, David and I were performing all those
PEPSI COLA SKATEBOARD TEAM DEMONSTRATIONS !
...Wow ! .....Way cool !
----------------------------------------------
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sims
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On 11/11/2007 hc
wrote in from
United States
(71.198.nnn.nnn)
http://www.transworldsnowboarding.com/twbiz/industrynews/article/0,21214,1550489,00.html
http://www.snowboard-mag.com/node/26411
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sims
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On 11/11/2007 hc
wrote in from
United States
(71.198.nnn.nnn)
maybe its to build brand recognition for new riders.
its just weird to me to see a classic 70's brand on cheap completes.
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tws
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On 11/11/2007 hc
wrote in from
United States
(71.198.nnn.nnn)
it's in there...
they have @10-15 completes of all different sizes...
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