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| Q&A: Michael Brooke - Publisher, Concrete Wave Magazine (7141 Posts)
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On 1/11/2004
steve
wrote in from
(68.55.nnn.nnn)
i don't know if resentment is the right word i'm thinking envy. there would be none of it if it wasn't for the "old guys" i grew up skating with and others influence. i resent the fact that most kids in the parks just don't pay attention.
it's kinda like crossing the street. i don't feel sorry for the guy that gets creamed by a truck because he wasn't looking. hope this doesn't open a big can of worms. but some learn the hard way. but if your going to skate parks that's what we have to deal with. either that or move to so cal and find empty pools of our own to skate.
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the difference is.......
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On 1/11/2004
richard marnhout
wrote in from
(198.81.nnn.nnn)
one of the main differences between c.w. and thrasher et al. is that c.w. concrete wave goes about life without resorting to the mean-spiritedness that the others(not so much trans world as thrasher/big brother) rely upon in their writing.
as well, thrasher etc. are interested in selling a version of eternal youth, and the last thing they want is to remind the readers that well, YES, you ARE going to get older. and if you got the kids who read those rags to really tell you the truth, i believe that you would find a bit of resentment towards us older skaters for interloping on their thing.
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magazines
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On 1/11/2004
steve
wrote in from
(68.55.nnn.nnn)
michael,
maybe your on to something ie: "skaterider foundation"? when i think "geezer" i'm picturing the guy outside the e.r. smokin' with his oxygen unhooked and a walker in front of him. not the forty year old who sprained his ankle coming off a heavy frontside grind. i don't think anybody over thirty needs any bones thrown. cw is doing a fine job throwin" bones. even without it we would still skate.
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All Kinds... as long as it's Skateboarding
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On 1/11/2004 Dan Murray
wrote in from
(152.163.nnn.nnn)
Well a good sign was seen during Old School Sunday at PBG Skatepark this morning. The 20 person carve train had skaters from 12 to 44 years old in it... and it was the teenies who were calling for "CARVE TRAIN!, CARVE TRAIN!"
Some of us old boys snuck away to bomb the hills at the land fill and when we got back we find the 12 to 20 year olds forming their own trains! The future's so bright... I gotta wear shades.
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Revolution
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On 1/11/2004
-JC-
wrote in from
(63.191.nnn.nnn)
It's a beautiful day when you see an 11 year-old kickflipper save his own coins up for a 56" supertanker because he thinks "that carving stuff is fun".
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magazines
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On 1/11/2004
michael brooke
wrote in from
(209.29.nnn.nnn)
I guess it really is a question of what do you consider the roll of a niche publication.
I believe strongly that you have to make readers happy and get them involved with what you are doing...it is a community. Coupled with this is the fact that your advertisers have to feel they are getting good value from the publication. You can't be all things to all people. But if magazines are a community, back in the late 80's our community was NOT 99% street skating!
CW has taken a very narrow niche but we showcase a variety of skateboarding. I would like to think that over the past 13 years (which is basically how long they have be showing just street) the other mags could have thrown a few bones out to us skategeezers, longboarders, etc etc.
But they didn't really throw anything out there. They opted for big $$$$$ and shunted aside anything that wasnt' street. Sure, some vert stuff was thrown in there, but by and large it's as if there are two skate universes out there. What you see in the regular mags and the passion you read about here on NCDSA and other websites. Let's face it, if it wasn't for Juice, Concussion and CW, our universe would be completely ignored. My disatisfaction with what I saw in the traditional skate media was to create International Longboarder. That led to Concrete Wave...which I believe is a more well rounded publication.
I am not complaining about this...it's just what is. But imagine how much stronger skateboarding would be right now if it's foundation was made up of the soul you see on this website not the huge amounts of "sole" from the shoe ads.
There is movement afoot! This is welcomed
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Hey Poli
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On 1/10/2004 Shane
wrote in from
(198.81.nnn.nnn)
Hey Poli.
it was dry down here today in SW Oregon.so i got to ride at the skatepark for a few hours.the temp didnt get warm enough to dry the pavement,so i rode the skatepark.
later.
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skate mags
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On 1/10/2004 matt
wrote in from
(209.240.nnn.nnn)
juice mag was king of the oldschool for a long time,but has not put out a issue in over a year.their future seems dark.concussion covers both worlds,new & old.concrete wave has gained ground in a short period of time.the rest of the mags have been dead a while.just my 2cents
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It was too much caffiene at work
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On 1/10/2004 Pauliwog
wrote in from
(64.5.nnn.nnn)
Hey! If my soapbox rant did'nt make sense from 1-9-04 it was due to too much black tea and being in a hurry at work. Are the other "skate" mags now actually showing current present day Flatland, Downhill, Slalom, Palmer, Olsen, etc? I really don't look in them much at all due to a busy schedule and trying to skate when the weather permits. I was happy to see Neil Blender on a cover of some mag a while ago. CW's still in the lead as far as skateboarding for the sake of skateboarding though in my opinion. I agree with the other writers about the other mags showing what form of skating makes money (thin boards used for tricks that break boards so new boards will be purchaced frequently) and showing old photos since the "new school" has become just as old and boring as huge airs on vert were getting in the 1980's (the saturation commentaries). I am just SOOOO glad to have a skateboard only magazine without stupid clothes/image/music crap for people who need an identity. Gosh I wish the weather in Oregon would clear so I could go skate! Later - Paul H.
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sessions
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On 1/10/2004
MIke McG
wrote in from
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Sending this out as a preliminary to any longboarder who is willing to battle harsh winter temperatures to skate. Post here or send me an e-nail. CWM forever!
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...changing...
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On 1/10/2004 -JC-
wrote in from
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When Rob "powered by Coors and a running start" Palmer makes the cover of TransWorld, the New Wheeled Order will have begun.
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thrasher soty
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On 1/10/2004
steve
wrote in from
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when olson is named skater of the year by thrasher that's when you know things are changing for the better
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concrete wave
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On 1/10/2004 chris
wrote in from
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i think the mags are starting to cover old school skating more now because the market has become staurated with new school and all the riders and products are the same, the kids that buy thrasher, transworld etc are now starting to realize that there is more out there than street skating and they are starting to notice skaters like dave hackett and duane peters
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q and a
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On 1/10/2004 willy 38
wrote in from
(68.55.nnn.nnn)
michael,
you asked for opinions well here's my humble one. thrasher, transworld etc. they don't cover the other sides of skating because it simply is not what sells to kids. it is unfortunate but it's my opinion. i believe it's up to our generation to spread the word and show the different aspects of skating to the next generation. i do it by skating and letting kids in my neighborhood that it is just as cool to carve a hill as it is to ride your favorite curb or ledge.the industry sells tony hawk not the 30 plus year old guy carving hills or doing slalom with his buddys. skateboarding is what it's all about. and having style while you do it. i don't always agree with what goes on in the industry or the image they push on kids but that's not why i continue to skate at almost forty. cw is a great mag and you cover it all with style. you just set the example and hope the others can catch up. those who skate will always skate. with or without thrasher or transworld
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so what you're trying to say is...
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On 1/10/2004
michael brooke
wrote in from
(209.29.nnn.nnn)
Poli...
I think I understand what you're saying..
here's another question...why do you think the industry did what it did?
why do you think the mags stopped covering slalom, downhill, pools, freestyle etc? and why do you think they are starting to cover it now...?
I have my thoughts...but I want to hear from others first
I have my
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Bad Sauce
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On 1/9/2004 Pauliwog
wrote in from
(64.5.nnn.nnn)
Hey! If I owned/operated one of the shoe display/image magazines, I'd want to change them to show ALL kinds of skating. If I were a mole from CW I might want to keep everything the same so that the opiate of idiosy is there to distract those who like such skateboard monoculture nonsense to stay at bay to keep CW pure for those who like All kind of skating and appreciate skating for skating. However I'd soon find myself in a state of cognitive dissonance over wanting to awaken the masses to what a BIG PICTURE skating really is and want to change the course of the mags anyway. I say if those other mags like the rancid boring sauce they serve so much, let them marinate in it until they drown! Adios Amigos - Paul H.
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lot's brewing!
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On 1/9/2004
michael brooke
wrote in from
(209.29.nnn.nnn)
Gang,
there is a ton of stuff coming down...and it's heavy, heavy stuff
the next 12 months are going to be INSANE
a lot of folks are starting to "borrow" some of the images you see in CW...this just validates what we've been doing all these years.
it's been a long time coming...
so, here's a question...if you ran SkateBoarder or Transworld or Big Brother or Thrasher, what would you do right now?
1) keep things the same
2) show more types of skateboarding
3) something else
I'd love to hear from you...obviously, things are afoot...
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CWs UK Bound..
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On 1/9/2004
Michael (Octane)
wrote in from
(195.92.nnn.nnn)
Getting more and more reports about CW popping up in Newsagents around the country...This is fantastic news as although Octane have been importing CW for specialist stores the best thing is to see it in many many places. A lot of the companies we deal with advertise in CW, so it all works well together...more and more UK skaters will see the gear we know and love, so this is fantastic news!!!
Spreading the word about skating seems to be a circular process, we need great boards, we need to know about them, and we need to read about it. CW fills the circle really well.
(and I'm in the latest issue too, so you can't have everything!!!)
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CW
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On 1/8/2004
EastEndTom
wrote in from
(24.114.nnn.nnn)
Have you thought about doing a manufacturer profile on Motion or Kebbek? They make cool stuff and are only 4 hours away in Montreal plus they could probably use the exposure.
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CW slalom and Mollica DVD's
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On 1/8/2004 single fin
wrote in from
(67.52.nnn.nnn)
Hey Nick, thanks man. I do have most of them and im waiting patiently for the WOrlds 03, I think he's still working on it. Cant wait .. Im watchin them daily now that the weather is cooold. Atleast I had a few sessions on the new Roe before the snow arrived.
Michael, I'll keep watching and try to catch the earlier episodes w/ the slalom. So cool!
Thanks for re-stokin us old farts!
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New Issue Cover Vol.2 Nº4
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On 1/8/2004
Markintosh
wrote in from
(65.93.nnn.nnn)
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the tv show
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On 1/8/2004
michael brooke
wrote in from
(209.29.nnn.nnn)
Nick is correct...fuel tv bought 26 episodes and they are repeating them 23 times per week...i believe one or two have slalom...the first 13 episodes are available on a best of tape from concretewavetv.com
I am glad folks like the show. There are some pretty cool things in it.
We are now working on concretewave dvd and this will be most likely appeal to you even more....
FYI - mag is at the press...it is being bound today. for those who might not know this, the magazine is perfect bound and this gives it the nice cornered look. Mags will be shipped out towards the end of next week....so expect to see copies BEFORE the end of January...
Mags will be on newsstands in February.
We are now working on buyers guide...and a few other REALLY big surprises!
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Slalom on CW TV
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On 1/7/2004
Nick
wrote in from
(66.87.nnn.nnn)
Ric, I think those episodes were done quite awhile ago, before slalom was going full-bore again. I don't think MB can go back and insert content into episodes that are already in the can.
Do yourself a favor and get some of Kenny Mollica's DVD's.
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CW on Fuel TV (more slalom please)
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On 1/7/2004 single fin
wrote in from
(67.73.nnn.nnn)
Michael, Ive had fuel for about 2 wks now and have seen CW tv about a half dozen times. I havent seen any "SLALOM" or really any legends or much old school to speak of. Am I missing the those episodes? Or is the format not including such things.
I do like it very much. I was expecting it to be more on the topics in the mags.
Thanks, keep it rollin and I'll keep watchin.
More slalom please.
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Maria Carrasco's Stuff
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On 1/6/2004 Pauliwog
wrote in from
(64.5.nnn.nnn)
Hey! Hows it going Maria? I saw some or all of the video clips you mentioned in a posting that you showed a Morro Bay, I'd be interested in buying a copy. When you get it out for sale definately post it around here on NCDSA and SS. I'll be stoked. Thanks - Paul Howard
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